Latest news 2007
Pierre Perichon joins Alliance Healthcare as Director of Marketing
24 May 2007Pierre Perichon has joined Alliance Healthcare as Director of Marketing, reporting to Yves Romestan, Director of Central Marketing & Communications. In this new role, Pierre will be responsible for developing the overall marketing strategy for the Alliance Healthcare Division. He will also focus on structuring the Division's commercial offering and supporting the development of the Alphega Pharmacy, Almus and Alvita brands.
Commenting on the appointment, Ornella Barra, Wholesale and Commercial Affairs Director for Alliance Boots, said: "We are delighted to welcome Pierre to our European team. His international experience and excellent knowledge of the healthcare sector will be great assets in strengthening our marketing function and contributing to the growth of our business."
Pierre Perichon has a wide-range of marketing experience gained mainly within large international healthcare companies. Perichon joins Alliance Healthcare from GSK Group (GlaxoSmithKline) where he held successive positions as Marketing Director Oral Care and RT France, Marketing Director France, Category Director for Smoking Control in Europe and Innovation Director for Smoking Control. Prior to this he spent ten years as Group Brand Manager at Beiersdorf Nivea, which he joined from Calor SA (Tefal) as Brand Manager. Perichon began his carer at Rhodic, after graduating from Lyon Management School.
