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Alliance Santé becomes Alliance Healthcare and strengthens its range of services
24 March 2007Alliance Santé France, the French leader in pharmaceutical wholesale and the distribution of healthcare products and services, will adopt the “Alliance Healthcare” brand as of April 2007 to become Alliance Healthcare France.
This new brand will be previewed at the international Pharmagora trade fair held from 24 to 26 March 2007 in Paris.
The “Alliance Healthcare” brand will be shared by all European business units of the Wholesale and Commercial Affairs Division of Alliance Boots. The main objective of this shared identity is to present a strong and consistent image in these markets to all stakeholders, in particular pharmacists and pharmaceutical manufacturers.
The Alliance Healthcare name has been chosen by the Group as it highlights the importance of the notion of partnership underpinning its strategy (“Alliance”) and reasserts the company’s commitment to health (“healthcare”). Combined with a strong visual identity featuring four arrows around a pharmacy cross, the new brand will be gradually established through a communication campaign in the French and international press.
Alliance Healthcare is also a plan: that of a business which wants to strengthen its strategic partnership with the pharmaceutical industry and reaffirm its support to pharmacists.
With this in mind, Alliance Healthcare France has chosen to pool together its respective businesses to create synergies for the benefit of customers and partners.
Alliance Healthcare France thus gives pharmacists the opportunity to work with one of the leading wholesale networks in France (wholesale activity, ORP) or benefit from its logistics platform dedicated to pharmacy buying groups (Directlog). This offer is completed by an extensive range of solutions and services contributing to the development of their business: optimisation of pharmacy management (human resources, legal and financial aspects), promotions and advertising at the point-of-sale, customer satisfaction surveys, geo-merchandising, online product information. Moreover, Alphega Pharmacy allows pharmacists to join a network and chain based on a strong ethical, prevention and advice positioning.
Pharmaceutical manufacturers can benefit from the services of the leading European specialist healthcare logistics solutions provider (Alloga), promote their ranges via dedicated sales networks (Dep Santé and Proxi-pharma), launch or speed up sales of a product thanks to direct marketing operations (Pressuma), and distribute their drugs or medical equipment to pharmacies (pre-wholesaling and Locapharm).
This offer to pharmacists and manufacturers is continually enriched with new and customised services aimed at satisfying their requirements and needs.
Jean-Louis Méry, Chairman of Alliance Healthcare France, commented: “Our new brand allows us to structure all services and solutions targeted at pharmacists and manufacturers in one global yet diversified offering. Alliance Healthcare France intends to strengthen its partnership with pharmacists via the development of a tailored range of services, notably through its wholesale activities, its virtual Alphega Pharmacy chain, and its Almus and Alvita products.”
Ornella Barra, Wholesale and Commercial Affairs Director of Alliance Boots, said: “With its complete range of solutions and services, Alliance Healthcare is positioned as the brand of choice for the distribution of healthcare products and services in France and Europe.”
Appendix: Pharmagora showcases the complete Alliance Healthcare France offering
This complete offering dedicated to healthcare professionals will be presented at the international PHARMAGORA pharmaceutical trade fair held on 24, 25 and 26 March 2007 in Paris. The exhibition is expected to attract more than 30,000 visitors.
The Alliance Healthcare France offering includes:
- One of the leading wholesale networks in France focusing on proximity through a regional structure based on seven platforms servicing 46 establishments and offering the possibility to all pharmacists of accessing almost 30,000 products within 24 hours.
- The new website
www.alliance-healthcare.fr
offers functions completely dedicated to the pharmacist via the “Professional Space”: product information (Alliance Pharmathèque®), legal assistance (PharmExpert), job advertisements and pharmaceutical and regulatory information updated on a daily basis etc. - The Almus® brand of generics: launched in 2006 in France, this new family of generic drugs, focused on high volume generic molecules, now includes over a hundred references.
- Alvita®: a range of patient care products (everyday health & hygiene, orthopaedics, surgical, diagnostics).
- Locapharm: a general home care and support range of products and services.
- Alphega Pharmacy: with almost 260 member-pharmacists in France, Alphega Pharmacy offers a range of services to support its members in their dual mission as healthcare professionals and business managers including: sales development, optimisation and dynamism of point of sale, training and advice.