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Italy: Alleanza Salute Italia becomes Alliance Healthcare and offers an expanded range of services
11 May 2007Alleanza Salute Italia, a leader in pharmaceutical distribution in Italy, has rebranded as Alliance Healthcare Italia. The new brand name was introduced at the Cosmofarma Exhibition, Italy's number one pharmacy trade fair which was held in Bologna from 11 to 13 May, 2007.
The "Alliance Healthcare" brand combines all the European countries of the Wholesale and Commercial Affairs Division of Alliance Boots under one name. Portugal, Spain, the Czech Republic, France and Russia have also recently adopted this new identity.
The main objective of this common identity is to deliver a strong, global and consistent message to all of the business' partners, in particular to pharmacists and pharmaceutical manufacturers.
The Group has selected the name Alliance Healthcare because it emphasizes the concept of partnership which is the foundation of its strategy ("Alliance") and reaffirms the company's objective ("Healthcare"), giving it a strong, visible identity reflected by the four arrows surrounding the cross that is the symbol of the pharmaceutical industry.
The objective of Alliance Healthcare is to strengthen its strategic partnership with pharmaceutical manufacturers and to increase to the maximum the support it offers to independent pharmacists.
The Alleanza Salute Italia rebranding will enable the business to make the best possible use of its know-how and experience to create synergies for the benefit of its customers and partners.
Alleanza Salute Italia has 45 distribution depots throughout Italy, including those operated by associates, and a total of more than 1,500 employees who each day serve more than 9,000 pharmacies, 2,300 of which are partners.
The Operating Units are geographically distributed to guarantee coverage throughout Italy and can make up to three or four deliveries daily.
An additional objective of Alliance Healthcare Italia, which has been built on partnerships with pharmacies and manufacturers, is to promote the role of the pharmacist in the Italian National Health system by offering pharmacists technical and scientific consulting services, ECM services, marketing promotions, and providing them with resources to manage associated manufacturer activities to help them grow their core business.
Riccardo Iacometti, CEO of Alliance Healthcare Italia, said: "Our new name allows us to combine the services and solutions we provide to pharmacists and manufacturers in a single but highly diversified range of offerings. Alliance Healthcare Italia wants to strengthen its partnership with manufacturers via its distribution activity, the Alphega Pharmacy network of independent pharmacists, and its Almus and Alvita brand products."
Ornella Barra, Wholesale and Commercial Affairs Director of Alliance Boots, added: "With its wide range of solutions and services, Alliance Healthcare is the benchmark brand for the distribution of healthcare products and services for manufacturers and pharmacists in Italy and in Europe, and will enable the various markets where we operate to better respond to the changes in the sector."