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Launch of a new anti-ageing skincare range in France and Portugal under the Boots Laboratories brand
3 October 2008Alliance Healthcare announces that its French wholesale business, Alliance Healthcare France, and its Portuguese associate business, Alliance Healthcare Portugal, have just launched Serum7, a new anti-ageing skincare range, under the Boots Laboratories umbrella brand. The range is now available in independent pharmacies in France and Portugal.
The Serum7 anti-ageing skincare range has been developed utilising breakthrough technology and is known as the successful No7 Protect & Perfect total skincare regime in the UK. The range is made up of high quality and hardworking anti-ageing formulations that contain unique and advanced ingredients. The anti-ageing range consists of the Serum7 Beauty Serum as well as complementary day, night and eye moisturisers for both normal and dry skin types. The whole range is hypoallergenic so has been carefully formulated to minimise the risk of allergies.
The Serum7 Beauty Serum has been independently proven to help repair the structure of prematurely aged skin by one of the world’s leading dermatologists, Professor Chris Griffiths and his team at the University of Manchester. The range has undergone rigorous testing, with 29 tests being conducted across the range, on the skin of nearly 2,000 women. The beauty serum has been separately endorsed by leading French dermatologist, Professor Jean-Paul Ortonne at the Hopital L’Archet Deux in Nice.
Ornella Barra, Board member and Wholesale & Commercial Affairs Director, Alliance Boots, commented: “This is a great opportunity for the wholesale business to offer exciting products to our independent pharmacy customers in France and Portugal. It is one of the dividends following the creation of Alliance Boots, as independent pharmacists can benefit from our research and development expertise which is at the heart of our Group.”
